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How Popular is Dungeons and Dragons in your Country Compared to Others?

There has been much general commentary about the popularity of 5th edition Dungeons and Dragons. Certainly all reports indicates that sales are up but how popular is the game by country?

As it happens Google keeps tabs on how popular search terms are by country but how does Google measure popularity? After all popularity is a fairly subjective metric.

Google determines popularity by calculating popularity on scale from 0 to 100, where 100 is the location with the most popularity as a fraction of total searches in that location, a value of 50 indicates a location which is half as popular. A value of 0 indicates a location where there was not enough data for this term (ie. you can assume its not popular).

Note: A higher value means a higher proportion of all queries, not a higher absolute query count. So a tiny country where 80% of the queries are for “bananas” will get twice the score of a giant country where only 40% of the queries are for “bananas”.

Quick Insights from the Data

  • Western countries where the official language includes English top the popularity list
  • Dungeons and Dragons is about half as popular in the Netherlands as it is in Canada where the game is most popular.
  • Dungeons and Dragons is most popular in the Philippines and Singapore within the Asian region.
  • The game has a degree of popularity in Muslim countries with the game about 1/10th as popular in Malaysia as Canada and 1/50th as popular in Indonesia which has the most following this faith.
CountryDungeons and Dragons:
Relative Popularity By Country
Period 1 January 2015 to 23 August 2020
Canada100
United States97
New Zealand77
Australia75
Denmark66
United Kingdom64
Norway59
Puerto Rico58
Sweden57
Ireland54
Netherlands46
Finland36
Portugal36
Austria33
Philippines33
Singapore32
Germany31
Belgium29
Italy29
South Africa27
Croatia25
Greece24
Spain24
Hungary24
Czechia24
Slovakia22
Switzerland20
Brazil20
Bulgaria19
Romania19
Serbia19
Chile16
Poland15
Mexico15
Argentina14
Israel11
Malaysia11
South Korea7
Russia7
Colombia6
Peru6
Turkey5
France5
Ukraine5
Vietnam3
Thailand3
India3
Indonesia2
Japan2
Relative popularity of Dungeons and Dragons by country. If a country is not listed there isn’t enough data which means its not popular.

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