How Popular is Dungeons and Dragons in your Country Compared to Others?

We have a 2024 update on this article.

There has been much general commentary about the popularity of 5th edition Dungeons and Dragons. Certainly all reports indicates that sales are up but how popular is the game by country?

As it happens Google keeps tabs on how popular search terms are by country but how does Google measure popularity? After all popularity is a fairly subjective metric.

Google determines popularity by calculating popularity on scale from 0 to 100, where 100 is the location with the most popularity as a fraction of total searches in that location, a value of 50 indicates a location which is half as popular. A value of 0 indicates a location where there was not enough data for this term (ie. you can assume its not popular).

Note: A higher value means a higher proportion of all queries, not a higher absolute query count. So a tiny country where 80% of the queries are for “bananas” will get twice the score of a giant country where only 40% of the queries are for “bananas”.

Quick Insights from the Data

• Western countries where the official language includes English top the popularity list
• Dungeons and Dragons is about half as popular in the Netherlands as it is in Canada where the game is most popular.
• Dungeons and Dragons is most popular in the Philippines and Singapore within the Asian region.
• The game has a degree of popularity in Muslim countries with the game about 1/10th as popular in Malaysia as Canada and 1/50th as popular in Indonesia which has the most following this faith.