Ever wanted to know how popular Dungeons and Dragons is in your country?
As it happens Google keeps tabs on how popular search terms are by country but how does Google measure popularity? After all popularity is a fairly subjective metric.
Google determines popularity by calculating popularity on scale from 0 to 100, where 100 is the location with the most popularity as a fraction of total searches in that location, a value of 50 indicates a location which is half as popular. A value of 0 indicates a location where there was not enough data for this term (ie. you can assume its not popular).
Note: A higher value means a higher proportion of all queries, not a higher absolute query count. So a tiny country where 80% of the queries are for “bananas” will get twice the score of a giant country where only 40% of the queries are for “bananas”.
Quick Insights from the Data
- Countries where Dungeons and Dragons was popular has seen a decrease in interest. This includes most English speaking western countries.
- The success of the Baldur’s Gate 3 video game may have increased interest in Dungeon and Dragons in many countries not seen before.
- Dungeons and Dragons is most popular in the tiny country of Puerto Rico – we have no idea why – our best guess is that as a small island bound Spanish speaking country they are big fans of adventure beyond the sea and Teos Abadia who is Colombian and not from Puetro Rico but at least speaks Spanish and loves Dungeons and Dragons and would likely tell them to play more role playing games.
- Dungeons and Dragons is likely in a self-imposed hiatus of community decreased interest (sales) until the 50th edition of the 5e game is released.
Country | Dungeons and Dragons popularity 2024 | Result 2020 | New / Increase / Decrease |
Puerto Rico | 100 | 58 | Increase |
Uruguay | 72 | – | New |
New Zealand | 63 | 77 | Decrease |
Canada | 63 | 100 | Decrease |
Australia | 54 | 75 | Decrease |
United States | 54 | 97 | Decrease |
Singapore | 45 | 32 | Increase |
Hungary | 45 | 24 | Increase |
United Kingdom | 45 | 64 | Decrease |
Norway | 45 | 59 | Decrease |
Thailand | 36 | – | New |
Italy | 36 | 29 | Decrease |
Denmark | 36 | 66 | Decrease |
Czechia | 36 | 24 | Increase |
Slovakia | 27 | – | New |
Sweden | 27 | 57 | Decrease |
Philippines | 27 | 33 | Decrease |
Spain | 27 | 24 | Increase |
Greece | 27 | 24 | Increase |
Netherlands | 27 | 45 | Decrease |
Germany | 18 | 31 | Decrease |
Poland | 18 | – | New |
Nigeria | 18 | – | New |
Belgium | 18 | 29 | Decrease |
Brazil | 18 | 20 | Decrease |
Pakistan | 18 | – | New |
Malaysia | 18 | – | New |
Chile | 18 | 16 | Increase |
Finland | 18 | 36 | Decrease |
South Africa | 18 | – | New |
Switzerland | 18 | 20 | Decrease |
Portugal | 18 | 36 | Decrease |
Indonesia | 18 | 2 | Increase |
France | 9 | 5 | Increase |
Romania | 9 | 19 | Decrease |
Egypt | 9 | – | New |
Austria | 9 | 33 | Decrease |
India | 9 | 3 | Increase |
Argentina | 9 | – | New |
Mexico | 9 | – | New |
Vietnam | 9 | – | New |
Peru | 9 | – | New |