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How Popular is Dungeons and Dragons in your Country Compared to Others? 2024 Update

Ever wanted to know how popular Dungeons and Dragons is in your country?

As it happens Google keeps tabs on how popular search terms are by country but how does Google measure popularity? After all popularity is a fairly subjective metric.

Google determines popularity by calculating popularity on scale from 0 to 100, where 100 is the location with the most popularity as a fraction of total searches in that location, a value of 50 indicates a location which is half as popular. A value of 0 indicates a location where there was not enough data for this term (ie. you can assume its not popular).

Note: A higher value means a higher proportion of all queries, not a higher absolute query count. So a tiny country where 80% of the queries are for “bananas” will get twice the score of a giant country where only 40% of the queries are for “bananas”.

Quick Insights from the Data

  • Countries where Dungeons and Dragons was popular has seen a decrease in interest. This includes most English speaking western countries.
  • The success of the Baldur’s Gate 3 video game may have increased interest in Dungeon and Dragons in many countries not seen before.
  • Dungeons and Dragons is most popular in the tiny country of Puerto Rico – we have no idea why – our best guess is that as a small island bound Spanish speaking country they are big fans of adventure beyond the sea and Teos Abadia who is Colombian and not from Puetro Rico but at least speaks Spanish and loves Dungeons and Dragons and would likely tell them to play more role playing games.
  • Dungeons and Dragons is likely in a self-imposed hiatus of community decreased interest (sales) until the 50th edition of the 5e game is released.
Country Dungeons and Dragons popularity 2024 Result 2020 New / Increase / Decrease
Puerto Rico 100 58 Increase
Uruguay 72 New
New Zealand 63 77 Decrease
Canada 63 100 Decrease
Australia 54 75 Decrease
United States 54 97 Decrease
Singapore 45 32 Increase
Hungary 45 24 Increase
United Kingdom 45 64 Decrease
Norway 45 59 Decrease
Thailand 36 New
Italy 36 29 Decrease
Denmark 36 66 Decrease
Czechia 36 24 Increase
Slovakia 27 New
Sweden 27 57 Decrease
Philippines 27 33 Decrease
Spain 27 24 Increase
Greece 27 24 Increase
Netherlands 27 45 Decrease
Germany 18 31 Decrease
Poland 18 New
Nigeria 18 New
Belgium 18 29 Decrease
Brazil 18 20 Decrease
Pakistan 18 New
Malaysia 18 New
Chile 18 16 Increase
Finland 18 36 Decrease
South Africa 18 New
Switzerland 18 20 Decrease
Portugal 18 36 Decrease
Indonesia 18 2 Increase
France 9 5 Increase
Romania 9 19 Decrease
Egypt 9 New
Austria 9 33 Decrease
India 9 3 Increase
Argentina 9 New
Mexico 9 New
Vietnam 9 New
Peru 9 New